AEC Business Development – A Role, Not a Title
Have you ever thought about business development in the firm, using a simple equation like this: But if it’s this simple, then why – when you ask, plead, or demand the effort of others – does it rarely work? The answer lies in two parts. First, it’s wrong to believe that “sales calls” will lead to prospects. It’s occasionally true – but most often not. Initial calls with existing or new clients track first to leads – our one-way ideas and desires. These leads must be further nurtured and developed before they become true prospects – opportunities where the interest […]