What Are You Measuring, and Why?
No doubt about it, measurement is popular today. At seminars and conferences, and in the management trade press, the subject of metrics is everywhere. The idea of quantifying business performance (and managing investments in business improvement) is very attractive – especially to technical types who strive for accuracy and precision in their work. It’s a compelling objective. Moreover, measurement is also important to business focus. There’s good sense in the old truism that “what gets measured, gets done.” (And it’s clear that the opposite is true as well: objectives desired but not measured usually don’t happen – or happen well […]