A Business Plan in Your Back Pocket?

How long should a business plan be to be useful, actionable, and effective?  My answer:  three pages. You’re skeptical.  After all, if your 20, 50, or (with one former client) 300 page business plan (yikes!) isn’t working, then how can a three page plan even begin to address the … right? But your business is different.  It’s more involved, convoluted, complex.  There’s really no way to simplify your planning process. You have to do it this way (as you have for years) even though it isn’t really delivering the results you want. I’ve been at this business planning thing for […]