What to Do About Connecting with Clients Today
I remember this like it was yesterday. In early 2009, I was speaking at a conference of design and technical professionals – my focus on charting a path to business success in the deepening recession. Faces in that audience remain etched in my mind – their look of anxiety, lost confidence, shock, paralysis. No one knew what would come next, how to respond, or what to do. It was (particularly for firms on the front-end of design) a moment of epic uncertainty. Then, near the end of my remarks, an attendee rose with a comment: “I get what you’re saying here about the need […]