Task, Process, and the Quest for Business Improvement
A client recently sent over an essay from the January 30th issue of the New Yorker entitled “Groupthink – The Brainstorming Myth,” by Jonah Lehrer. Here’s the link: http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer Having worked before together, and knowing my approach, he wondered what I thought. The nut of Lehrer’s argument is that brainstorming doesn’t work – for unleashing the creative power of teams. Brainstorming was first popularized in the 1940’s by Alex Osborn, then a partner in the highly regarded advertising agency BBDO, and today it’s still used widely across the business spectrum. Lehrer sites a 1958 Yale University study which compared the […]