What to Do About Connecting with Clients Today (Part Deux)
I began my last post remembering audience attendees from a conference back in 2009, and the pervasive anxiety that so many had back then (at the beginning of the great recession) with “what to say to clients, when you don’t know what to say.” With so much change and uncertainty in that moment, few professionals had any idea of where we were or where we were headed – and thus not many answers. Today, well, here we are again – uncertainty, volatility, change, disruption. My thesis (then and now) is simple: it’s less about saying the right thing, and more about saying something. Showing up. Being there. Caring. […]