Predicting and Planning for the Unexpected
In our business (and our life), we often mistake those events unplanned but not improbable, with those truly unexpected. For example, it’s certainly not unexpected that we’ll have snow each winter in New England, especially here in the hills of central Massachusetts. And yet, I’ve heard many times over the years some version of “we weren’t able to make our plan in the first quarter because of all the snow we had in the northeast.” It rarely sounds convincing. That said, most of us don’t plan for snow days in our business, like they do at the local school. We […]