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Stop Eating Your Leaders!
Get Going, Do What Works, and Ignite the Next Generation in Your Firm!
[Available Christmas 2020!]
Developing the next generation of firm leaders has always been important – but never more so than today. The accelerating pace of business, hyper-competitiveness of markets, and growing uncertainty of the Fast Future ahead emphatically demand that successful businesses be captained by talented, innovative, and doing-oriented leaders. In this breakthrough new work, John Doehring deconstructs the common mistakes and missteps that professional services organizations make, and how to move quickly beyond these – to a proven, seven step process for creating, implementing, and executing a best-in-class leadership development program in your company. Get going, do what works, and ignite the next generation in your firm. It’s time to win.
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The BackPocket! Business Plan!
Outrageously Simple Business Planning for Extraordinary Business Results
Most business leaders, firm principals, and design and technical professionals complete lots of plans: project plans, service line plans, marketing plans, annual business plans, and longer term strategic plans. Still, most of these plans are done poorly – ill-conceived, not finished, or just plain wrong. And the common outcome of all this effort? Nothing. No impact, no change, no movement – and no return on the effort. Today everything in business is changing (and little is getting easier), and good business planning is even more important. Fortunately, there is a simple solution: TheBackPocket! Business Plan!– a template and process for creating an elegant, three-page plan you can actually use to improve your business. Get a copy today – and make the BackPocket! Business Plan! work for you.
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A Guide to Marketing Goals and Metrics for Architecture, Engineering, and Environmental Firms
No marketing topic is hotter today than metrics. Firm executives want proof – what works and what doesn’t. Still, in a dynamic and rapidly changing business, and an increasingly, turbulent, demanding, and hyper-competitive marketplace, it’s evident that the old, passive approaches of marketing (and the ‘good work sells itself’ mentality) are simply not enough. In Marketing: Made to Measure, John Doehring makes the case for a more proactive, integrated, and comprehensive system of business development objectives, initiatives, and measures (including enterprise strategy, marketing strategy, marketing tactics and marketing results) – and exactly what to measure at each point along the way. Download your copy now, and design for your firm a well-tailored system for growth – made to measure.