A Real Choice Ahead: Head or Hands?
Most AEC firms are a complex mix of services, markets, and geographic reach. Amalgamated through time, with creativity, optimism, and a can-do spirit – and driven by an opportunistic (rather than strategic) business model – these organizations have today a very diverse set of clients, projects, and expertise. And most leaders in these firms value highly the diversity they’ve achieved in their business. Still, there is a cost to this diversity (in the operational challenge and complexity of the organization) that is often overlooked. For example, note that a multi-discipline or multiple studio firm built around five market groups, five service disciplines, and […]