Of Endings and New Beginnings Alike
A few years back, one of my professional mentors, David Newman (of Do It! Marketing fame), suggested that all of us in a mastermind group send out a message to our communities with a year-end offer. The basic idea was to take advantage of a handful of possible motivations for action: capturing otherwise unused budget funds, acceleration of payments for tax mitigation, and/or alignment with year-end (or new year) planning cycles. Candidly, I was skeptical. Most of our clients and prospects are independently owned professional services firms – architecture, engineering, planning, scientific. These are not the typical businesses of corporate America, driven by quarterly […]