Content and Promotion – Today’s Recipe for Professional Business Success
In my view there are two main ingredients to professional services success. If I label these two as “technical competency” and “client relationships” few would disagree. These are terms that professionals commonly use and are comfortable with. But both of these descriptors are passive, referring mainly to achievements already attained. Of course technical competency is important to business (try succeeding without it)! But isn’t competency something that you and the firm already have? And client relationships? All will agree with the high value of existing client relationships, but these are also (by definition) already achieved. Even the most talented of […]